..and here’s the net, both front and back to the packaging.
The concept is that with LEGO, you can “start small, think big” and inside the big red lego piece would be an actual 2x2 red LEGO piece.
Being direct mail this could then have follow up opportunities where other bricks could be sent until you had the start of something big!
Advertising Agency: BBH, Singapore
Client: Chupa Chups
This is beyond awesome! So so fun and such a good cause.
During the holidays - while most children are pleading with their parents for the season’s newest toy - the Christmas Bureau of Edmonton tries to feed the thousands of hungry children in the city who want nothing more than a decent meal. To help garner donations, Calder Bateman designed and produced custom “toy boxes” for carrots and potatoes, and sent them out to philanthropists and the city’s major donors during the Christmas period - reminding them that for some children, these are the season’s must-have gifts.