Concept for The Time Machine by Penguin
One of the weirder things I have been asked to design.
A transformers toy.
(good job my life revolved around them for at least 12 years :L )
Human Hellboy
DOPE.
A concept I have been working on to create a Helvetica themed pack of card.
It’s the little things that amaze me, Pixar went to all the trouble to work out even the Grape Soda badge!
The final colour script of Up! This was used to get the tone of lighting and the simplicity of the story. It’s just awesome.
Mushroom Kingdom Board Game design by Ashley Buerkett.
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Take a look at the project page for more pics!
I want to design my own one of these now so badly…..
With the ever increasing reliance on using digital technology to sell products, ideals and aspirations, it is now more than ever a fundamental importance that there should be clear signs whenever this technology has been applied.
The cases of teenage depression are steadily increasing and day to day you can identify young people whom suffer from a negative body image. These young people see the images in magazines, adverts, billboards and aspire to be like their idols. Whether its larger breasts, clearer skin, different coloured eyes, a six pack - young people are seduced by the ideal of these images, and many are unaware just how much these images are edited.
Whether it is as simple as spots removed, stray hairs erased or skin being given a ‘healthier’ glow, many young people are undertaking dangerous risks to their health to achieve their perceived idea of perfection.
As I suffered from a negative body image during my teenage years I can relate to how these young people see themselves, how they strive for the perfection to stand out from their peers. As I have a teenage sister, I can already see some of the magazines that she reads influencing her style and attitude to the way she looks. As I have worked within the creative industry over the past 6 years I can explain and show her how much some images are enhanced, explaining how images can be so far removed from the original.
I do think now it is time for the government to work with the creative industries to highlight these issues to help create an informed consumer, to give the consumer a way of understanding the way images are manipulated for aesthetic appeal.
With that in mind I have created a proposal for an industry standard kitemark, which is simple yet effective and with goverment and industry support could be used on all manner of enhanced imagery. With adequate education, just like the 5 a day and nutritional value campaigns, hopefully this would help all consumers to identify the reality of the images that they see.
I see these awards as being an aspirational goal for media and advertising outlets. It would show clearly to their consumers that they care about the images they are using to sell products, or to sell ideals within a publication. From the research I have conducted using these examples, people find them clear, and with basic information to introduce the different levels, they understand how they work. They also feel that they would be more happy to buy publications that achieve these awards, because they feel more comfortable that they can make an informed coice on the images shown. as to whether they are realistically achieveable or aspirational images. Teenagers feel that it would reduce some of the pressure that they feel that they would place themselves under trying to look like their favourite celebs. They feel that if they could identify using the grading system that the image is edited in some way, it would challenge their desire to match the edited ideal. This also became apparent when talking to parents of teenagers, that they would think twice about buying publications, or products that did not achieve one of the three colour grades for their child. They said they would rather purchase a publication that displayed on of the awards clearly on the front cover proudly. The desire for a grading system like these awards is incredible, and I think it would really change a lot of consumers, not just teenagers, opinions about achieveable body image. This is a passion of mine as I think that all consumers should be given a clear indicator as to make the most informed decision that they can about this type of problem. It is not just the case of implementing these marks into the wider media circles, but of education as well. Education showing the level of this digital editing, and how it can distort not only images, but people’s perceptions of their own body image. I would love to hear any feedback about this.
