Doing a load of branding lately. i suck balls at it but oh well.
This is really a nice concept, it would have been great to see more of the pretzel defined within it, like working to modify the typography or creating your own typography to complement the thinking behind the design.
Working with the typography of the name looking how it was aligned or stacked may also bring a different feel to the logo too!
Corporate branding doesn’t always have to be pictograms or boring, and I think this works nicely!